CHIPS & SIPS
QUARTER
INFO
For Super Bowl LIX in New Orleans, we brought our vision of a vibrant French Quarter to life. Embracing the city’s rich culture and iconic architecture, we infused our core brands into an immersive activation that built on last year’s legacy—drawing a record-breaking 37,000+ attendees and generating over 2.5 billion impressions.
The "Chips & Sips" activation featured a variety of engaging activities designed for public participation. Highlights included the "Lay's Crawchip" station, offering Creole-inspired dishes crafted by local chefs, and the "Tostitos Armchair Quarterback Challenge," where attendees tested their football trivia knowledge. Visitors could also enjoy the "Doritos Snacktoo Parlor," receiving real Doritos and football-themed micro-tattoos on site. The "Pepsi Taste Challenge" invited participants to test their flavor preferences, while the immersive "Cheetos Fortune Teller" provided live readings from Chester's spirit.
— PROJECT NAME
CHIP'S & SIPS QUARTER +
CHEETOS OOH
— ROLE
Sr. Creative Director
3D Design concept
— DATE
02.2025
— CREDITS
PEPSICO Design & Innovation design team
New Creatures (Fabrication partner & programming)
My role was to lead and direct a multidisciplinary design team through concept development, 3D modeling/architecture and rendering, 2D graphic production, digital content, programming ideas, design strategy, fabrication oversight as well as present and share with high-level executives.