INTRO
As a special project for the 2019 Miami Auto show, we were given the opportunity to create a new design that feels young, inviting, light and outside the box- while still keeping "Lexus" core brand values.
RENDERINGS
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DESIGN PROCESS
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CONCEPT
Inspired by Japanese culture and architecture, the design is focused in create a sense of warmth, technology and elegance that is unique to the Lexus brand.
In the middle of the space, the feature vehicle is framed by the oculus wall. This element serves as signature for the space creating a sense of curiosity and as used in Japanese architecture also considered to express the universe and to represent the state of enlightenment.
— PROJECT NAME
LEXUS MIAMI 2019-2020
— ROLE
3D Design
Creative Lead
— DATE
2019
— COLLABORATORS
Sloan Stumper (2D design)
LEARNINGS
We found the space to be extremely successful, people were excited to see a different side of the Lexus Brand and were driven by the grandiose entrance and sheer fabrics.