INTRO
The project consisted in designing the 2019 Auto Show space for Lexus North America, utilizing some existing properties, respecting Global Brand Guidelines and launching the LC convertible and LF-30.
INITIAL CONCEPT
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INSPIRATION
Inspired by Lexus core values and Japanese heritage, we wanted to create a space that focused on a humanistic experience and story telling, paying attention to every detail in the space. After sketching, the team started the project by creating three 3D options in white models that approached different budget ranges to get initial feedback from the client.
FINAL RENDERINGS
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— PROJECT NAME
LEXUS AUTOSHOW
SEASON 2019
— ROLE
Design Lead
3D Design
Activation and content ideation
— DATE
2019-2020
— COLLABORATORS
Sloan Stumper (2D design)
Annie Hickling (2D design)
Cassie Clark (3D design)
Conclusion
After a successful week of Auto Show, we were able to exceed lead numbers than previous years. The attention to details and material selections made this exhibit, specially the hospitality space a destination for new and existing costumers.