— PROJECT NAME

LEXUS POP UPS 

— ROLE

Creative Direction

Strategy and Programming

3D Design & 3D Modeling

Visualization

Activation Development

— DATE

2020

— COLLABORATORS

Sloan Stumper (2D design)

Annie Hickling (Digital Content)

Focused on bringing to life people’s emotions and senses by spiking curiosity, the team was tasked with designing a POP UP space that shows the identity of Lexus through self-discovery in a sleek, thought out way. By embracing the Lexus standard of “Omotenashi” and brand differentiators of Takumi Craftsmanship, Brave Design, Imaginative Technology and Exhilarating Performance we wanted to provide every visitor a journey that allowed them to get to know the brand and experience what it would feel like to be a Lexus customer.