INTRO
After the 2018 Super Bowl in Atlanta, GA we were tasked with re-designing the Mercedes Benz activation spaces located inside the Mercedes Benz Stadium. The right entrance speaks about the "MBUX technology" in an appeal to younger generations with a fun and approachable feel.
CONCEPT RENDERINGS
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— PROJECT NAME
MERCEDES BENZ STADIUM
Right Entrance Activation
— ROLE
3D Design
Engagement Ideation
— DATE
2019
— COLLABORATORS
Patrick Kelly (Creative Director)
Guest Experience
The architecture simulates the new A-Class vehicle dash board, so guest can feel as they are stepping in the system.
The activations allow visitors to experience MBUX technology in a custom pod design the allows voice command options and the opportunity to an AR interaction with Atlanta Falcons and Atlanta United top players.