INFO
For Super Bowl LVII in Arizona, we brought to life our own version of route 66 through the eyes of Frito Lay portfolio of brands, engagements included Flamin’hot gas station, Doritos Arcade, Cheetos Motel, Tostitos Diner and Lay’s Ice Cream truck.
— PROJECT NAME
Route to SB 57
— ROLE
Creative Director, 3D Design
— CREDITS
PEPSICO Design & Innovation design team
— DATE
02.2023
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