Super Bowl LVIII – Las Vegas
“Tost” platform was a unique casual dining experience
that’s more than a restaurant, it’s a place to bring people together
and showcase Tostitos chips and salsas as a canvas for culinary creations. A
unique on-site experience tailored to fit different locations and occasions.
INFO
For Super Bowl LVIII in Las Vegas, the team was tasked to bring to life the Tost platform in a way that fitted the nightlife of the city with a focus on culinary storytelling and tex-mex infused environment. Impact resulted in +3.5B impressions and no.3 share of voice activation during Super Bowl.
1ST FLOOR
Dining space, bar seating w/full menu
+ Chef’s tables
2ND FLOOR
Oasis Lounge, small bites
+ Specialty Mixology
MOODBOARD
Graphics were inspired by Mexican craftsmanship utilizing chip shapes in combination of oak wood, coppers and tiles and greenery
ARCHITECTURE
Combining patterns and materials, messaging & corn related props, we brought the chip shapes to life in different surfaces to help tell the story of a menu inspired in corn from different regions
Super Bowl LVII – Arizona
INFO
Introducing Tost for the first time in Arizona, we use the location and our brand personality as inspiration to bring authentic Tostitos infused dishes created and prepared by local chefs. We selected a location that was a non-profit arts center to help renovate and give back to the local community.
MOODBOARD
Graphics were inspired by Mexican motifs from the package design, clay colors and south of Mexico style of concrete tiling
ARCHITECTURE
By taking the existing space which only consisted in a small local and three containers, we transformed the space by adding the wood decking, expanding the left side for more seating, adding temporary walls and using the containers to showcase local artist
